Hypebeast -
14 Sep 2026 13:05

There's a version of Tomorrowland that ends when the last set does - the grounds emptied, the stages struck, the weekend folded into memory. And then there's the version the festival has spent fifteen years building in the other direction: out past the gates, into fragrances and homeware and, now, footwear. The WR1 is the festival's first-ever sneaker, unveiled at Tomorrowland Belgium 2026 ahead of a global release this September. A sculptural, nature-referencing runner - its flowing...
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